Pricing
Choose the right decision-pack path for your idea. One run for a single bet, or 3 credits to compare multiple directions.
Early access pricing
Discounted pricing for early customers. Explore ideas for free. Pay only when you choose paid research.
Best when you have one idea worth stress-testing
per research · early access
Standard price €199
- 1 decision pack
- Best for one serious bet
Best when you want to compare 2–3 ideas
3 research credits, valid for 18 months
Effective price ≈ €50 per research
- 3 research credits
- Best for comparing multiple bets
How credits work
- Use research credits anytime within 18 months of purchase. When you run out, buy another Founding Pack or choose a Single Research run.
7-day money-back guarantee on your first paid research
If you're not happy with the result of your first paid research, contact us within 7 days of payment and we'll refund it, as long as you've completed no more than one paid research on your account.
Explore ideas free
Start free and explore different directions before you choose paid research. No card required.
1. Strategy & 90-Day Plan
- • Product strategy, technical architecture, go-to-market, key risks, and a practical 90-day plan.
2. Market Validation & Differentiation
- • Competitive benchmarks, customer evidence, validation signals, and ways to stand out.
3. Opportunity & Idea Maze
- • How the space evolved, where branches failed or worked, and what new doors opened.
4. Decision Scorecard
- • Key criteria, strengths, risks, and the next tests to run.
Output: 4-part decision pack for one idea, typically generated in ~20 minutes.