Decision Pack Structure

See how the 4-part decision pack is organized to support clearer go / no-go decisions.

Each paid run produces one structured decision pack. The 4-part format makes it easier to review strategy, validation, opportunity, and evaluation without digging through one long report.

Strategy & 90-Day Plan

Positioning, value proposition, key risks, and a practical 90-day plan.

Target customer definition
Value proposition
Positioning strategy
Business model overview
90-day action plan

Market Validation & Differentiation

Market signals, customer evidence, competitors, and ways to stand out.

Market size and timing signals
Trends and growth drivers
Key customer segments
Competitive benchmarks
Gaps and differentiation opportunities

Opportunity & Idea Maze

How the space evolved, what failed or worked, and where new openings may exist.

Historical evolution of similar ideas
Successful patterns
Failed attempts and lessons learned
Technology-driven opportunities
Emerging openings

Decision Scorecard

Key criteria, risks, and the next tests to run.

Market size score
Founder fit
Time to value
Scalability potential
Recommended experiments

Why this structure works

Comprehensive coverage

The 4 parts cover strategy, validation, opportunity, and evaluation in one consistent format.

Decision-ready format

Each section is designed to support comparison, discussion, and next steps.

Easier to navigate

The structure makes it easier to find the signal you need than in one long traditional report.

Ready to see the decision pack?

See the structure in a real example before you commit to a paid run.

Frequently Asked Questions