Research Report Structure
Professional market research delivered in 4 comprehensive documents. Get actionable insights organized for decision-making.
IdeaScope generates market research reports using a proven 4-document structure. Each document focuses on a specific aspect of market research, making it easy to find the information you need and take action.
Product Strategy & 30/60/90 Plan
Positioning, value proposition, key risks, and a concrete first 3-month plan.
Market & Competitor Research
Market size, segments, trends, competitor table, and cited sources.
Opportunity & Idea Maze Map
How the idea space evolved, what failed or thrived, and where new doors opened.
Idea Evaluation & Next Steps
Scorecard across key criteria plus recommended experiments for a clear decision.
Why this structure works
Comprehensive coverage
All four documents together cover every essential aspect of market research, from strategy to execution.
Actionable format
Each document is structured for decision-making, with clear sections and concrete recommendations.
Easy navigation
The 4-document structure makes it easy to find specific information quickly, unlike traditional long-form reports.
Ready to get your research report?
Generate all four documents in minutes with IdeaScope.